Hi I'm Jiayi, a Sydney-based

Product Designer

Design in action

Empathy-driven design, grounded in research and built around real people

Asset Finance

Enterprise product design across partner portal, application flow, and future-state platform for a major asset finance provider serving customers, dealers, and internal teams.

University

End-to-end UX for a Group of Eight university, consolidating two legacy student portals into a unified experience, grounded in a comprehensive discovery program across 40+ participants.

About Me

I'm a product designer and researcher based in Sydney, with a background in Industrial Design that shaped how I think about systems, people, and the details that make experiences work.

Through my time at a human-centred design consultancy, I've worked across healthcare, government, finance, and education. I've contributed end-to-end across research, IA, UX and UI design, prototyping, usability testing, and workshop facilitation, working closely with developers and product owners in agile environments. I care deeply about inclusive, accessible design that reflects diverse voices.

Testimonials

"Jiayi is a standout designer and researcher whose attention to detail, analytical thinking, and strong organisational skills made her an integral part of the team. She brings rigour and curiosity to everything she does, backed by a genuine passion for inclusive and accessible user experiences. Jiayi consistently delivered thoughtful, high-quality work and brought clarity and structure to complex challenges. She's not only a skilled practitioner but also a deeply collaborative and insightful team member."

Belinda Tobias

Direct Manager / Principal and Head of People and Strategy at Tobias

"Jiayi is a first class designer both in her ideas and her execution, very creative with meticulous attention to detail. She is also incredibly well organised, always over delivering in terms of both the quality of her work, and in terms of identifying work that needed to be done without needing to be asked. Most of all she is great to spend time with, very positive and kind."

Matthew Gould

Direct Manager / Head of User Experience at Tobias

"Jiayi has quickly grown into a fast-rising UX Researcher and Designer. She brings a strong human-centred design mindset and applies it with rigour and creativity to every project — from digital health to corporate education, running user research with participants spanning diverse accessibility and disability needs, and translating insights into clear artefacts, prototypes, and opportunities for improvement."

Simon Tobias

Direct Manager / Founder and CEO of Tobias

"Jiayi is an excellent designer and an incredible team player. I've seen her put together a detailed and incredibly considerate information architecture diagram within hours — fundamental to forming the strategy for a website redesign and received high praise from the client. She has a strategic insight that truly makes a difference, going beyond just aesthetics."

Leanne Ng

Colleague / Lead Service Designer at Tobias

I'd love to connect with you!

Email

jiayili.design@gmail.com

LinkedIn

linkedin.com/in/jiayi-li-design

Hi I'm Jiayi,
a Sydney-based

Product Designer

Design in action

Empathy-driven design, grounded in research and built around real people

Asset Finance

Enterprise product design across partner portal, application flow, and future-state platform for a major asset finance provider serving customers, dealers, and internal teams.

University

End-to-end UX for a Group of Eight university, consolidating two legacy student portals into a unified experience, grounded in a comprehensive discovery program across 40+ participants.

About Me

I'm a product designer and researcher based in Sydney, with a background in Industrial Design that shaped how I think about systems, people, and the details that make experiences work.

Through my time at a human-centred design consultancy, I've worked across healthcare, government, finance, and education. I've contributed end-to-end across research, IA, UX and UI design, prototyping, usability testing, and workshop facilitation, working closely with developers and product owners in agile environments. I care deeply about inclusive, accessible design that reflects diverse voices.

Testimonials

"Jiayi is a standout designer and researcher whose attention to detail, analytical thinking, and strong organisational skills made her an integral part of the team. She brings rigour and curiosity to everything she does, backed by a genuine passion for inclusive and accessible user experiences. Jiayi consistently delivered thoughtful, high-quality work and brought clarity and structure to complex challenges. She's not only a skilled practitioner but also a deeply collaborative and insightful team member."

Belinda Tobias

Direct Manager / Principal and Head of People and Strategy at Tobias

"Jiayi is a first class designer both in her ideas and her execution, very creative with meticulous attention to detail. She is also incredibly well organised, always over delivering in terms of both the quality of her work, and in terms of identifying work that needed to be done without needing to be asked. Most of all she is great to spend time with, very positive and kind."

Matthew Gould

Direct Manager / Head of User Experience at Tobias

"Jiayi has quickly grown into a fast-rising UX Researcher and Designer. She brings a strong human-centred design mindset and applies it with rigour and creativity to every project — from digital health to corporate education, running user research with participants spanning diverse accessibility and disability needs, and translating insights into clear artefacts, prototypes, and opportunities for improvement."

Simon Tobias

Direct Manager / Founder and CEO of Tobias

"Jiayi is an excellent designer and an incredible team player. I've seen her put together a detailed and incredibly considerate information architecture diagram within hours — fundamental to forming the strategy for a website redesign and received high praise from the client. She has a strategic insight that truly makes a difference, going beyond just aesthetics."

Leanne Ng

Colleague / Lead Service Designer at Tobias

I'd love to connect with you!

Email

jiayili.design@gmail.com

LinkedIn

linkedin.com/in/jiayi-li-design

Hi I'm Jiayi, a Sydney-based

Product Designer

Design in action

Empathy-driven design, grounded in research and built around real people

Asset Finance

Enterprise product design across partner portal, application flow, and future-state platform for a major asset finance provider serving customers, dealers, and internal teams.

University

End-to-end UX for a Group of Eight university, consolidating two legacy student portals into a unified experience, grounded in a comprehensive discovery program across 40+ participants.

About Me

I'm a product designer and researcher based in Sydney, with a background in Industrial Design that shaped how I think about systems, people, and the details that make experiences work.

Through my time at a human-centred design consultancy, I've worked across healthcare, government, finance, and education. I've contributed end-to-end across research, IA, UX and UI design, prototyping, usability testing, and workshop facilitation, working closely with developers and product owners in agile environments. I care deeply about inclusive, accessible design that reflects diverse voices.

Testimonials

"Jiayi is a standout designer and researcher whose attention to detail, analytical thinking, and strong organisational skills made her an integral part of the team. She brings rigour and curiosity to everything she does, backed by a genuine passion for inclusive and accessible user experiences. Jiayi consistently delivered thoughtful, high-quality work and brought clarity and structure to complex challenges. She's not only a skilled practitioner but also a deeply collaborative and insightful team member."

Belinda Tobias

Direct Manager / Principal and Head of People and Strategy at Tobias

"Jiayi is a first class designer both in her ideas and her execution, very creative with meticulous attention to detail. She is also incredibly well organised, always over delivering in terms of both the quality of her work, and in terms of identifying work that needed to be done without needing to be asked. Most of all she is great to spend time with, very positive and kind."

Matthew Gould

Direct Manager / Head of User Experience at Tobias

"Jiayi has quickly grown into a fast-rising UX Researcher and Designer. She brings a strong human-centred design mindset and applies it with rigour and creativity to every project — from digital health to corporate education, running user research with participants spanning diverse accessibility and disability needs, and translating insights into clear artefacts, prototypes, and opportunities for improvement."

Simon Tobias

Direct Manager / Founder and CEO of Tobias

"Jiayi is an excellent designer and an incredible team player. I've seen her put together a detailed and incredibly considerate information architecture diagram within hours — fundamental to forming the strategy for a website redesign and received high praise from the client. She has a strategic insight that truly makes a difference, going beyond just aesthetics."

Leanne Ng

Colleague / Lead Service Designer at Tobias

I'd love to connect with you!

Email

jiayili.design@gmail.com

LinkedIn

linkedin.com/in/jiayi-li-design