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Hi, I'm Jiayi

You might want to know that I'm ...

a UX designer and researcher based in Sydney,

naturally organised and endlessly curious,

and I'm always open to an exciting challenge.

Case Studies

UX Design

Leveraging experiential storytelling and interaction design to bring a bold vision to life

UX Research, Co-Design

From observation to insight: real-world research to inspire lasting participation

About Me

My creative journey began in childhood in China, where I collected everyday “treasures,” what others might call trash, and turned them into miniature creations. That early curiosity for making and problem-solving led me to study Industrial Design, where I learned to design with people at the centre. Today, those same principles guide my work in User Experience, where empathy and collaboration shape meaningful, inclusive experiences.

Through my time at a human-centred design consultancy, I have worked across industries including healthcare, government, finance, education, and technology, partnering with startups, large enterprises, and public sector clients. I have contributed to projects end-to-end, from planning and conducting research to UX design, prototyping, usability testing, and workshop facilitation.

Collaborating closely with developers and product owners in fast-paced, agile environments has strengthened my ability to adapt, navigate complex stakeholder needs, and iterate effectively. I am passionate about bringing people along the journey, making sure diverse voices are heard and reflected in the design. Whether working with a startup or a government department, I bring a human-centred approach to solving complex problems and creating experiences ready for the future.​

Contact

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